At the height of the hippie movement, Jessica McClintock joined the San Franciscan Gunne Sax Company to design their long, calico, lace-trimmed dresses, very popular with the young. Besides “granny” dresses, McClintock also designed lace-trimmed denim clothes and combined lace with linen. By the 1970s she had added prom dresses and wedding gowns, continuing to use lavish lace trim, which had become her trademark.