At Ola.com, the customer base is virtually boundless; view able from anywhere even across the world. Shopping is an exciting task for the customer viewing your shop or item listings. By having an Ola.com shop I can use my own logo and utilize the colorful listing templates provided. I select tools to organize items in my own custom categories specific to my product. I can even link to my own website and blog. I promote my store through trade shows, via blogging, Facebook, twitter, Pinterest and more. I am extremely happy to have the freedom to go as I please and with minimal expense and overhead. OnlineAuction.com’s biggest benefit to the Small-scale seller is keeping the cost to a minimal membership fee making it affordable and with no negative surprises at the end of the month. Selling takes some effort but by marketing/branding yourself you can get the word out. The primary reason I have a store on OnlineAuction.com is to reach that customer who wants to shop in their pajamas, coffee in hand and bid on my one-of-a-kind treasures!